For the well known Denim show Kingpins, we where asked to create a new concept at the side of the existing show about branding.
Here Dumonk created a boutique show in collaboration with Olah inc. The show should bring designers and manufactures of branding solutions for denim closer and inspire both groups. Based on the story from Simon Sinek "it starts with why" to help people become more inspired at work, and in turn inspire their colleagues and customers. WHY by KINGPINS was born.
Instead of creating a standard exhibition/fair we wanted to created the mood of a gallery combined with a catwalk. The center wall encouraging people with quotes, and below a white canvas offered to the exhibitors as a showcase/artistic wall. Where they could showcase their creativity to the visitors, who walk next to the wall getting inspired by the beauty created.
Across the wall everyone got an open space booth, where they could meet and share ideas, build new relationships and find new inspired clients.
As co-founder of the show Dumonk also prepared branding solutions for the show, by creating pins/badges, Tees, moodboards, logo design & marketing tools.
#Conceptbuilding #Brandingsolutions #Merchandise #Networking #Seminars
