For US Denim Mills a Pakistani based company, who wanted to highlight its stretch fabrics. I worked out a concept how Tim Collins, could bring the capabilities of their innovative denim in a still image.
Here I worked out some inspirational moods, to inspire the clients based on the latest movements in the world. As the budget and travel was at a low cost, we had to be creative in this direction as well.
A photoshoot inspired on the Free-running scene and urban city setting was chosen. As a location we have chose the homebase Liverpool, of the photographer with its industrial setting.
The result is a strong campaign, showcasing the comfort of stretch denim.