A global player in humanitarian tents approached Dumonk, to assist to create an answer to their question "We want to create a more fashionable tent, that changes the tent market as how it is today."
From here Dumonk started with the creation of a concept, a story of a new brand with respect to the workmanship and performance as what a tent should fulfill to. To make it more appealing we developed a range of coloured fabrics, inspired by nature. Added refined details with cool branding to make the product more unique & upscale authentic tent design.
We created a brand/logo with a vintage touch in a modern jacket, inspired by the 70s famous outdoor/skate/surf brands. Those inspirations combined with a word play, and so "AUTENTIC" was born.
From the cool carabiners with functional color combo, to a heat-woven applied label and oversized flag label. In combination with technical materials designed in the brand colours to make it all even more extraordinary.
And so a collection of revived and existing models was born, modified shapes to make them even more appealing as they already are. Shooting the tents on special spots, bringing their glorious status to the world. Creating an visual for the web-page and build a story while scrolling over the page. Dumonk kept the key slogan alive over all parts involved to bring a brand on the market.
And so extraordinary tent design was born!
#Branddevelopment #Productdesign #Marketing #Storytelling #Webdesign #Brandidentity
